15/11/2015

Inbound Marketing

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Digital Marketing Strategy

Do you want to increase your Sales ?

The Path is clear : Get More Traffic. Get More Leads. Get more Sales.
Does your organisation have a clearly defined Digital Marketing Strategy?
Digital Marketing Strategy is essential to take advantage of the growing opportunities, yet many companies don’t have a Digital Marketing Strategy!
Do you want to drive more leads for your business from digital channels like search engines, email marketing and social media? Great.
You need a Digital Marketing Strategy and we can built one for you, that does just that.

How Does It Work?

We HOLCS™ to put together a custom digital marketing plan for you that is based on your business’ goals. Then we execute the plan on a monthly basis.

Brand Control

Your Brand is your most important asset.
Sending clear and consistent brand messages that are common to all channels and senses, contributes to better and more efficient communication.

Attraction Net

Create a Selective Attraction Net to create the right trafic and to avoid waisting time and resources, by providing the right educational content in a clear and consistent brand environment.
For that purpose we use content marketing (blogging), email marketing, search engine optimization (SEO), pay-per-click marketing (PPC) and social media.

Convert & Conclude

Get to know your future customers & link with them. Start to interact with your customers by giving them individually the right path in order to conclude.
In other words, once you have more traffic on your website, you need to convert the traffic from a stranger/visitor to an identifiable lead. We do this through irresistible downloadable content offers (like ebooks), lead nurturing via email, A/B testing and compelling videos.
But remember : our goal is Sales not just Leads. We empower your sales team with new tools and data to help them close more of the leads we send.

Charm

In way to convert your customers into lasting customers, you need to charm them. Long lasting Charm is the result of both Branding and E-Marketing. They need to adore your Brand and you have to know what they want/feel.

* (HOLCS : Holistic Online Communication Strategy™)

Our Tools :

  • Search Engine Optimization (SEO)
  • Content Marketing (Blogging & Article Writing)
  • Downloadable Content Offerings (eBooks, Whitepapers, Webinars)
  • Email Marketing
  • Social Media Marketing
  • Pay-Per-Click (PPC) Marketing
  • Video Production
  • Website Design A/B Testing
  • Landing Page Strategy
  • Call-To-Action Strategy
  • Link Building/Earning
  • Infographic Design
  • Marketing Automation
  • Lead Nurture Strategy

Content Marketing

Your secret ingredient for success!

Content marketing is the foundation of any worthwhile social media, SEO, keyword and inbound marketing strategy.
It's our secret ingredient that can make it all works together and put you ahead of your competitor.

Our Tools :

  • Blog design / WordPress
  • WordPress training
  • Blogging
  • Landing pages
  • Copywriting
  • Social Media
  • Ebooks
  • White Papers
  • Press Release
  • Email Marketing

Email Marketing

Keep your fans and customers engaged!

These days, it’s not enough to post a blog post and hope your audience gets the message that it’s live. An RSS-fed email, sent at the optimal time, will make sure that your message is heard.

Whether you’re promoting an offer or simply reminding clients of your brand, E-Marketing Clusters can help you create an effective email marketing and marketing automation strategies that will integrate with your website and brand.

Pay - Per- Click Marketing

Google AdWords : Meet your potential customers when they search

We can setup your entire PPC campaign in Google AdWords and meet your PPC goals. We’ll perform keyword research, setup AdGroups, write ads, design landing pages, manage bids, and continually optimize your Quality Score.

We will help you find the strongest and most effective search terms for your business, and help you bring more and better traffic to your site.

And remember the path is clear : Get More Traffic. Get More Leads. Get more Sales.

SEO Strategy (Search Engine Optimization)

SEO builds your site's traffic!

What is SEO ?

SEO is the process of affecting the visibility of a website in a search engine’s unpaid results - often referred to as "organic" results.

Why is important ?

In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.

Remember the path : Get More Traffic. Get More Leads. Get more Sales

SEO and Content are bonded to the end of times

SEO is inextricably linked to content,due to the fact that the algorithms update frequently with new information, they have matured and gotten smarter, and are constantly evolving to weed out spam and show searchers the best content.

In our days SEO is not a single project nor a one-person game. SEO is now so complex and dynamic, that in order to play in this arena, you need to commit to a monthly budget and approach. Getting to the top of the search engine rankings and staying there takes a dedicated team of web and SEO professionals.

SEO now goes way beyond the on-page copy, links and keywords. SEO strategy now includes traffic-driving activities like email marketing, social media sharing, customer relationship management (CRM) and thoughtful content strategy. It incorporates the best engagement with elements like user experience (UX) and user interface (UI) design, conversion rate optimization (CRO) and call-to-action (CTA) strategy. It uses content marketing, blog posts, landing pages, infographics, video, on-page updates, PR and keyword analysis.

And finally, the best SEO strategy needs to earn links legitimately through quality content and link outreach.

Social Media Strategy

Another way to build traffic towards your website!

Do you want to learn how to handle successfully Social Media or you prefer to let us manage instead ?

In order to succeed your Social Media Strategy you need 2 things :

  • a solid, metric-driven analysis and tracking
  • a content creation strategies that will drive clicks to your site

Blogging

Another way to build traffic towards your website!

Every time you write a blog post, it’s one more indexed page on your website, which means it's one more opportunity for you to show up in search engines and drive traffic to your website in organic search.

Blogging also helps you get discovered via social media. Every time you write a blog post, you're creating content that people can share on social networks (Twitter, LinkedIn, Facebook, Pinterest) which helps expose your business to a new audience that may not know you yet.

It helps establish authority.

The best business blogs answer common questions their leads and customers have. If you're consistently creating content that's helpful for your target customer, it'll help establish you as an authority in their eyes.

It drives long-term results.

When a blog post starting to ranking in search engines, that means that for days, weeks, months, and years to come, you can continue to get traffic and leads from that blog post. About 90% of the leads we generate every month come from blog posts that were published in previous months. Sometimes years ago. We call these types of blog posts "compounding" posts and about 1 in every 10 blog posts end up being "compounding" blog posts.

Marketing Automation

Marketing automation is the use of software to automate marketing processes such as customer segmentation, customer data integration, and campaign management. The use of marketing automation makes processes that would have otherwise been performed manually much more efficient, and makes new processes possible. Marketing automation is an integral component of customer relationship management.

Marketing automation makes it easier to send personalized, 1:1 targeted messages. In other words, marketing automation makes communication stronger. When you automate your marketing, you can focus more heavily on the quality of your campaigns and messaging. Marketing automation gives your team the ability to add more personal touches to your campaign – by collecting data on a prospect’s interests and goals, you can custom-tailor future offers so that they are more relevant.

At E-Marketing Clusters we can help you find the most appropriate solution for your organisation.

Lead Management

Did you know that at least 50% of your leads aren't sales-ready after their first conversion on your website ?

In fact, research from Gleanster suggests that even when it comes to qualified leads, more than 50% of leads aren’t ready to buy on the day they first convert on your site. You’ve put a lot of work into attracting leads, and how you manage them after the conversion will determine if that time was well spent.

How can Lead Management help you ?

  • Lead management helps you filter out the unqualified leads and better understand the buying cycle of your good leads.
  • Lead management enables you to identify which content and channels brought in your best, most qualified leads so you can focus your marketing activities and time on those.
  • In a lead management system, content delivered to leads is targeted and tailored to their interests.

CMS (Content Management System)

A content management system (CMS) is a system used to manage the content of a Website. A content management system (CMS) is critical to the success of almost every website and yet many organisations are not familiar with this technology.

It covers the complete lifecycle of the pages on your site, from providing simple tools to create the content, through to publishing, and finally to archiving.

It also provides the ability to manage the structure of the site, the appearance of the published pages, and the navigation provided to the users.

There are a wide range of business benefits that can be obtained by implementing a CMS, including:

  • streamlined authoring process
  • faster turnaround time for new pages and changes
  • greater consistency
  • improved site navigation
  • increased site flexibility
  • support for decentralised authoring
  • increased security
  • reduced duplication of information
  • greater capacity for growth
  • reduced site maintenance costs

The CMS can help to improve sales, increase user satisfaction, or assist in communicating with the public.

CRM (Customer Relationship Management)

The way to delight your customers and assure growth!

CRM, or Customer Relationship Management, refers to software that lets companies track every interaction with current and future customers.

Marketing will often use a CRM to ensure that they're rotating the right leads to sales -- a key aspect of developing a strong relationship with the sales team. On the sales side, having the entire prospect history in one place saves a ton of time and improves productivity.

Why using CRM instead of an Excel sheet to keep track of who your customers are and make notes about your interactions with them?

Manually tracking a few customer interactions is feasible, but at a certain point, you'll be spending all day tracking your prospect and customer interactions instead of actually running your business.

If you’re running a business and intend to keep growing, you should get a CRM. Your success depends on being able to delight your customers. Knowing as much about them as possible, delivering rapid responses to their inquiries, solving problems quickly, and delivering a personalized experience in which a customer feels special will help you delight your customers and ultimately, help you grow.