Why Video is the next Big Thing in Content Marketing

Video in Content Marketing

Some figures :

By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. Video-on-demand traffic alone will have almost tripled by then.

Online video is now quickly becoming a key means for people to satisfy their information and entertainment needs .

Nielsen claims 64% of marketers expect video to dominate their strategies in the near future. It's not difficult to see why.

Do you remember the main path for success in the digital world ?

Get More Traffic.

Get More Leads.

Get more Sales.

So it's that simple. If you need more trafic you need to reach people. If you need more leads, you need to interact with people and make them want to share your content. Finally if you want to get sales you need people to spend time in your web site, in order to charm them.

What exactly you can achieve with Video Marketing ?

1. Reach

When it comes to potential reach, video is peerless. YouTube receives more than one billion unique visitors every month and that’s more than any other channel, apart from Facebook.
One in three British Consumers view at least one online video a week– that's a weekly audience of more than 20 million people in the UK alone.

2. Shareability

The success stories of videos that have gone viral are legendary. Engage viewers and they will share the video with others.

3. Improve Bounce Rate & Average Visit Duration

In an age of information overload, it's vital to offer content that is easy to digest; if not, consumers will simply move on.
Video does this very well. People will spend longer on your website and more time interacting with your brand.

So, what about a video - based content marketing campaign ?


About Rianna Chaita

Based in Paris, Rianna Chaita is a Branding Expert / E-Marketing specialist and founder of Audio Clusters and E-Marketing Clusters.

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